"I'd rather have a strong brand filled with knowledgeable customers who truly enjoy and appreciate what I've created instead of making a quick buck trying to get my shirts in chain stores across the world — being just another fad."
- Johnny CupcakesJohnny doesn't sell what you think he sells. He's fooled many a' shopper who have come into his storefront shop on Newbury Street, Boston's "Rodeo Drive", the waft of vanilla as the door jingles and happy customers walk out with black bakery boxes emblazoning the name of the shop - Johnny Cupcakes - in white on the side, with the cupcake-and-crossbones logo. I wouldn't blame these innocent victims, when you see the 1000 lbs dough mixer from the 1930s, a cast iron wood-burning oven from the 1890s, curved glass bakery cases, vintage refridgerators, stainless steel baking trays and hardwood floors. But peer in a little bit closer into those appliances, and you'll find something much more lasting, satisfying and 'tastier' than a cupcake.
Johnny has started a multi-million-dollar business, keeping the quality of his products and the relationship with his customers first priority. He's what some folks might call a "troublesome kid made good." He's what everyone would call a "self-made man." He's what us artisans, crafters and DIY people would call our dream job.
